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Federal University Oye-Ekiti Institutional Repository >
FACULTY OF ENGINEERING >
Mechanical Engineering >
Mechanical Engineering Course Outline >
Please use this identifier to cite or link to this item:
http://repository.fuoye.edu.ng/handle/123456789/461
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| Title: | Electronic Marketing |
| Authors: | FUOYE |
| Keywords: | Consumer-focused strategies
Internet system
Electronic marketing
Interactive marketing |
| Issue Date: | 23-Mar-2015 |
| Abstract: | Consumer-focused strategies and tactics on the internet. Impact of the
internet system on marketing policies and strategies. Interactive marketing
communication, e-commerce activities.
• Supply chain management, measuring the effectiveness of electronic
marketing.
• Syndicated electronic marketing research; selling on the internet; hazards of
electronic marketing;
• Electronic marketing in Nigeria, the future of electronic marketing |
| Description: | Consumer-focused strategies and tactics on the internet. Impact of the
internet system on marketing policies and strategies. Interactive marketing
communication, e-commerce activities.
• Supply chain management, measuring the effectiveness of electronic
marketing.
• Syndicated electronic marketing research; selling on the internet; hazards of
electronic marketing;
• Electronic marketing in Nigeria, the future of electronic marketing |
| URI: | http://repository.fuoye.edu.ng/handle/123456789/461 |
| Appears in Collections: | Mechanical Engineering Course Outline
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