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Federal University Oye-Ekiti Institutional Repository >
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Mechanical Engineering Course Outline >
Please use this identifier to cite or link to this item:
http://repository.fuoye.edu.ng/handle/123456789/449
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| Title: | Business Ethics and Social Responsibility |
| Authors: | FUOYE |
| Keywords: | Social responsibility
Marketing practice
Record keeping
Business evaluation. |
| Issue Date: | 23-Mar-2015 |
| Abstract: | Concepts of ethics and social responsibility, societal marketing practice,
consumerism, environmentalism, green marketing, etc.
• Factors influencing ethical and unethical marketing decisions. Principles of
public policy towards marketing in Nigeria.
• Importance of ethical and socially responsible consumer behavior.
• Marketing ethics and social responsibility in Nigeria
• Record keeping in different kinds of business, accounting and business
evaluation. |
| Description: | Concepts of ethics and social responsibility, societal marketing practice,
consumerism, environmentalism, green marketing, etc.
• Factors influencing ethical and unethical marketing decisions. Principles of
public policy towards marketing in Nigeria.
• Importance of ethical and socially responsible consumer behavior.
• Marketing ethics and social responsibility in Nigeria
• Record keeping in different kinds of business, accounting and business
evaluation. |
| URI: | http://repository.fuoye.edu.ng/handle/123456789/449 |
| Appears in Collections: | Mechanical Engineering Course Outline
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