THE IMPACT OF SOCIAL MEDIA ON ARTISAN'S BUSINESS PERFORMANCE IN ADO-EKITI, EKITI STATE

Abstract

THE ROLE OF SOCIAL MEDIA IN SUCCESS AND DEVELOPMENT OF ARTISAN RELATED ACTIVITIES CANNOT BE OVER-EMPHASIZED. IN THIS ERA OF MODERN TECHNOLOGY, PROVIDING MEANS BY WHICH AN ARTISAN CAN IMPROVE ON THEIR JOBS AND INCREASE THEIR PROFIT IS IMPORTANT. THIS IS BECAUSE ACTIVE PARTICIPATION IN SOCIAL MEDIA ACTIVITIES AMONG ARTISAN CAN IMPROVE THEIR BUSINESS AND CREATE AWARENESS ON WHAT THEY ARE PRODUCING TO THE GENERAL POPULACE