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Please use this identifier to cite or link to this item: http://repository.fuoye.edu.ng/handle/123456789/1149

Title: INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
Authors: ARIYO, ENIOLA
Sola, Balogun
Keywords: TELEVISION ADVERTISEMENT
CHOICE OF SANITARY PAD
Issue Date: Sep-2015
Publisher: FEDERAL UNIVERSITY OYE EKITI
Citation: Abideen, Zain U.I and Latif,A. Advertising message perception. Lagos: media world, Diamond Publication. 2011
Series/Report no.: DEPARTMENT OF THEATRE AND MEDIA ARTS PROJECT;TMA/11/0094
Abstract: Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to gather relevant data. Chapter one defines the background and frame of reference for the project; providing the objectives, significance, statement of the problem and scope of the study as well as key terms that are fundamental to the study. In chapter two, the researcher offers an excursion into the study of television, noting its evolution and development in Nigeria. It also defines advertising with reference to its evolution and its growth in Nigeria. The study focuses on the influence of television advertisement on ‘Always’ sanitary pad as a commodity, using the theories of media dependency and social responsibility. Chapter three discusses the method of data collection and study population, while chapter four analyzes the quantitative datausing simple percentage method and descriptive method for the qualitative data, further describing the ‘Always’ sanitary pad advertisement. In chapter five, the researcher summarized, made recommendations towards improving the quality of ‘Always’ sanitary pad television advertisement. The study concludes that there is need to make the commodity more available and affordable to the consumers.
Description: At the end of this study, the researcher found out that many students in Ado who use Always sanitary pad were largely influenced by the TV advertisement than any other factor. Also, majority of those who use the product are influence by the fact that the product is widely used by people. However, only a handful of respondents purchase the products despite the relatively high price. On the other hand, very few respondents don’t use the products based on reasons best known to them.
URI: http://repository.fuoye.edu.ng/handle/123456789/1149
ISSN: TMA/11/0094
Appears in Collections:Department of Theatre Arts Thesis

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